College Sports

With the men’s Final Four just days away, the College Basketball Crown is now down from 16 teams to eight in this single-elimination tournament.

College basketball programs that fell shy of the NCAA's March Madness tournament will now have the opportunity to compete in the postseason through the College Basketball Crown.

An employee of investor Warren Buffett won a $1 million prize by picking the winners of 31 of the 32 games played last week in the NCAA Men's Tournament.

March Madness has officially kicked off and fans from across the country are traveling to Las Vegas, where they are predicted to bet more than $3 billion.

X and Uber Eats are partnering on a March Madness bracket challenge that would reward the picker of a perfect bracket with the choice of a future trip to Mars via SpaceX's Starship.

March Madness games are right around the corner and, with the start of both the men’s and women’s tournaments, an eye-popping amount of bets are poised to be placed.

Elon Musk says his AI startup xAI's new Grok-3 chatbot could help a lucky user pick a perfect March Madness bracket, despite no perfect brackets ever having been submitted.

Bill Belichick becoming the North Carolina Tar Heels head football coach has put the salaries of other college football coaches in the spotlight.

USC Trojans women's basketball star Juju Watkins has reportedly agreed to one of the richest shoe endorsement deals in the sport with Nike as she embarks on her sophomore season.

Flau'jae Johnson returns to LSU with a women's college basketball national championship already under her belt, while she also continues to make waves in the music industry.

Chase Fisher's experience wearing $5 "beater shades" to a nightclub led him to start Blenders, a sunglasses brand that has since collaborated with Colorado head coach Deion Sanders.

A contract dispute between DirecTV and Disney left millions of subscribers without access to coverage of major sporting events including the U.S. Open and Sunday's LSU-USC matchup.

LSU quarterback Garrett Nussmeier and Georgia gunslinger Carson Beck are headlining a new POWERADE campaign ahead of the 2024 college football season.

Six Heisman hopefuls have signed NIL deals with CELSIUS, a sugar-free energy drink that each player says helps them tremendously on and off the field.

Texas Longhorns quarterback Quinn Ewers has signed an NIL deal with Athletic Brewing, a non-alcoholic beer company, ahead of the 2024 season.

IMG Academy and Merrill Private Wealth Management are partnering to provide financial literacy education to IMG's student-athletes, including budgeting, investments and managing credit.

Rapper Snoop Dogg's spirits brand, Gin & Juice by Dre and Snoop, is sponsoring the Arizona Bowl and will become the first alcohol brand to sponsor a college football bowl game.

Eric LeGrand's bourbon brand is expanding its reach from New Jersey and Kentucky into New York. The brand is donating proceeds from cases sold to paralysis research.

John Calipari is expected to leave the Kentucky Wildcats for the Arkansas Razorbacks in part due to his ties to a food processing titan who is a major donor to Arkansas.

March Madness with star athletes competing on the biggest stage of the season with their teams, while sponsors are capitalizing on the occasion with NIL deals for standout players.