Cracker Barrel

Cracker Barrel eliminated DEI programs and suspended plans for restaurant remodels following customer backlash over a logo change.

The restaurant chain halted remodeling plans at 660 locations following fierce criticism from customers who opposed the modern interior changes and new logo design.

Trump posted an AI-generated video mocking Cracker Barrel's controversial logo rebranding effort that removed the "old timer" before the company reversed course.

Cracker Barrel's executive leadership received a failing grade for pay and performance from proxy advisory firm Glass Lewis last year before the failed logo rebrand.

Cracker Barrel's updated logo and store interior design generated widespread social media criticism from customers who felt the changes destroyed the chain's appeal.

Steak 'n Shake, which has been targeting Cracker Barrel on social media, said the company's president and CEO Julie Felss Masino lacks "skin in the game"

Steak 'n Shake attacked Cracker Barrel on social media over a controversial rebranding that eliminated its iconic logo, sparking a corporate feud with the activist investor.

Cracker Barrel's logo flip-flop sparked a nationwide conversation about the importance of understanding the brand and its core customers.

The Cracker Barrel chief executive remained silent about the company's logo backtrack when approached by reporters during her first public appearance since the controversy.

The Cracker Barrel rebrand controversy reached 93-year-old co-founder Tommy Lowe, who urged current CEO Julie Masino to "keep it country."

Cracker Barrel eliminated its Pride page and LGBTQ business groups after facing scrutiny, marking a shift from previous pro-LGBT stances.

Customers in Lebanon, Tennessee, weigh in on Cracker Barrel's decision to keep its long-standing "Old Timer" logo and scrap the new text-only design that led to strong backlash.

Cracker Barrel has quietly removed the Pride page from the company's website after facing heavy public backlash over its rebranding efforts.

Cracker Barrel is facing financial challenges with mixed sales results and tariff pressures as its CEO moves forward with a corporate transformation project.

Restaurant chain Cracker Barrel reverses controversial logo rebrand after losing $143 million in market value and facing widespread public backlash from customers.

Cracker Barrel reversed course on the rebrand of its corporate logo amid a viral controversy, which has prompted calls for the company's CEO to be fired or resign.

Shares of restaurant chain Cracker Barrel climbed on Wednesday morning after the company said it would scrap its new logo after receiving negative customer feedback.

Conservative activists celebrated as Cracker Barrel scrapped its simplified logo redesign and restores the beloved "Old Timer" character after social media outcry.

Steak 'n Shake launches social media campaign against Cracker Barrel with MAGA-style hats calling for CEO firing amid rebranding backlash from customers.

Restaurant chain Cracker Barrel abandons new logo following customer complaints and stock decline, restoring iconic "Old Timer" branding after removing Uncle Herschel.