Cracker Barrel

Julie Felss Masino discusses Cracker Barrel's failed logo update and ongoing pressure from activist investor Sardar Biglari at a New York investing conference.

Tommy Lowe argues that CEO Julie Felss Masino and the board don't understand Cracker Barrel's clientele, calling its $700 rebrand failure a "waste of money."

Cracker Barrel ends partnership with Prophet consulting firm after intense customer backlash over failed rebrand that stripped away beloved Americana décor.

Maple Street Biscuit Company closed 14 underperforming locations as parent company Cracker Barrel faces continued fallout from its failed rebranding effort.

The Tennessee-based restaurant chain pivoted back to traditional branding and signage after customers expressed strong opposition to modern logo and store redesigns.

When the restaurant chain reports earnings on Wednesday, investors will get a fresh look at how the company is faring following a failed summer rebrand.

Cracker Barrel eliminated DEI programs and suspended plans for restaurant remodels following customer backlash over a logo change.

The restaurant chain halted remodeling plans at 660 locations following fierce criticism from customers who opposed the modern interior changes and new logo design.

Trump posted an AI-generated video mocking Cracker Barrel's controversial logo rebranding effort that removed the "old timer" before the company reversed course.

Cracker Barrel's executive leadership received a failing grade for pay and performance from proxy advisory firm Glass Lewis last year before the failed logo rebrand.

Cracker Barrel's updated logo and store interior design generated widespread social media criticism from customers who felt the changes destroyed the chain's appeal.

Steak 'n Shake, which has been targeting Cracker Barrel on social media, said the company's president and CEO Julie Felss Masino lacks "skin in the game"

Steak 'n Shake attacked Cracker Barrel on social media over a controversial rebranding that eliminated its iconic logo, sparking a corporate feud with the activist investor.

Cracker Barrel's logo flip-flop sparked a nationwide conversation about the importance of understanding the brand and its core customers.

The Cracker Barrel chief executive remained silent about the company's logo backtrack when approached by reporters during her first public appearance since the controversy.

The Cracker Barrel rebrand controversy reached 93-year-old co-founder Tommy Lowe, who urged current CEO Julie Masino to "keep it country."

Cracker Barrel eliminated its Pride page and LGBTQ business groups after facing scrutiny, marking a shift from previous pro-LGBT stances.

Customers in Lebanon, Tennessee, weigh in on Cracker Barrel's decision to keep its long-standing "Old Timer" logo and scrap the new text-only design that led to strong backlash.

Cracker Barrel has quietly removed the Pride page from the company's website after facing heavy public backlash over its rebranding efforts.

Cracker Barrel is facing financial challenges with mixed sales results and tariff pressures as its CEO moves forward with a corporate transformation project.