Johnnie Walker unveils 'The Spirit of the Cup' initiative for Ryder Cup, including Devereux Golf collaboration
Johnnie Walker launched The Spirit of the Cup initiative for the 2025 Ryder Cup at Bethpage Black, featuring golf apparel, cocktail kits and NYC watch parties.
Heineken's limited-edition nonalcoholic cans a big hit again at US Open after selling out last year
Heineken brought back its limited-edition L0VE.L0VE nonalcoholic beer cans at the U.S. Open, with plans to expand distribution nationwide beyond the tournament.
Leading spirits company exec addresses impact of global tariffs amid trade negotiations
Bacardi Limited's North America President Tony Latham discusses the impact of global tariffs on the spirits industry and addresses the U.S. drinking rate reaching a new low on 'The Claman Countdown.'
Beer demand weakens, Corona and Modelo seller says
Constellation Brands cuts fiscal year outlook as the importer of Corona and Modelo faces declining beer sales amid challenging economic conditions and weak consumer demand.
Captain Morgan Sliced and Pluto Golf create collection celebrating 'real' golfers and imperfect swings
Pluto Golf releases the "Play the Slice Collection" with Captain Morgan Sliced, embracing golf's infamous ball trajectory through bold black, white and purple apparel.
Disney prepares to open new 'immersive' themed tavern and reservations are already sold out for months
Disney's new pirate-themed The Beak and Barrel features specialty drinks, themed food, and immersive Pirates of the Caribbean storytelling experiences.
Dodgers star Mookie Betts teams with Corona for first-of-its-kind baseball-beach audio experience
Los Angeles Dodgers star Mookie Betts collaborated with Corona on an innovative audio experience combining ballpark intensity with relaxing beach vibes.
FOX Business Briefs 8/13
GE Appliances plans $3 billion U.S. investment; AriZona iced tea’s 99-cent price may end after 30 years; out-of-state kids surge to the south for college.
Red Sox star Alex Bregman launches custom beer collaboration with Samuel Adams focused on city's 'bold' spirit
Boston Red Sox star Alex Bregman collaborated with Samuel Adams to create a custom pale ale featuring bright citrus hops and clean finish for baseball fans in his new city.
Chick-fil-A launching fall menu featuring new drink, sandwich
New Chick-fil-A fall lineup includes first-ever seasonal Cherry Berry & Sprite, Pretzel Cheddar Club Sandwich and flavored waffle chips.
Rand Paul warns against retaliatory tariffs: 'It's fighting words when you come after Kentucky bourbon'
Senator Rand Paul, R-Ky., discusses the impact of retaliatory tariffs on Kentucky bourbon and whisky as well as the effects of tariffs on consumers on 'Kudlow.'
Vodka seltzer 'labeling error' turns into silver lining for energy drink maker
Energy drink brand CELSIUS turns labeling error recall into marketing opportunity, social media users react to High Noon vodka seltzer mix-up going viral.
McDonald's testing CosMc's-inspired drinks at 500 restaurants across the U.S.
Five new McDonald's drinks inspired by CosMc's will hit menus in September, featuring Creamy Vanilla Cold Brew and Strawberry Watermelon Refresher options.
‘Labeling error’ has vodka seltzer in energy drink cans, prompting recall
High Noon recalls vodka seltzer 12-packs after cans were mislabeled as Celsius energy drinks due to supplier error, affecting multiple states.
Kai Trump says 'sorry, Grandpa' in playful video promoting Accelerator NIL partnership
University of Miami golf commit Kai Trump partnered with energy drink company Accelerator Active Energy in her first NIL deal alongside Travis Kelce and Livvy Dunne.
Fox Business Briefs 7/22
GM profit shrinks despite stronger sales; Coca-Cola will launch a new version of Coke using cane sugar; Target Announces "Back-to-School-idays" savings event.
From bourbon to Bordeaux: Trump's tariffs spill into global booze markets
President Donald Trump's 30% tariffs on European Union goods could drive up costs across the world's alcohol trade. The EU is eyeing retaliatory measures.
America First policies electrifying US-made brews and bringing beer boom to red state
Missouri's new American Beer Act supports local breweries, creates jobs and revitalizes communities by reducing taxes on domestically produced beer to boost manufacturing, governor says.
Fox Business Briefs 7/7
Trump confirms August 1 deadline for countries to reach trade deals or face tariff increases; Analyst: Tesla investors say new political party is wrong direction; Michelob Ultra is bright spot in gloomy beer market.
Summertime favorite returns to Chick-fil-A for 16th year
Chick-fil-A welcomes summer with the return of its beloved Peach Milkshake and launches new Peach Frosted Lemonade, expanding its seasonal menu offerings.