DRINKS

BODYARMOR returned as the official NCAA sports drink, partnering with the Knicks' Jalen Brunson and LSU's Flau'Jae Johnson ahead of the 2026 March Madness tournament.

Keurig Dr Pepper unveils over 35 new drinks including Dr Pepper Creamy Coconut, A&W Root Beer Float and 7UP Shirley Temple as beverage giant expands lineup.

A federal judge dismissed a lawsuit claiming Buffalo Wild Wings falsely advertised its boneless wings, ruling that reasonable consumers would not be misled by the name.

Heineken announces plans to cut up to 6,000 jobs globally as the beer giant faces weaker demand and expects slower profit growth through 2026.

Heineken's heartwarming social experiment proved fandom creates instant friendships as hundreds of New Yorkers rally to support lonely Liverpool fan Joe.

Keurig Dr Pepper voluntarily recalled 80,640 McCafé decaf K-Cup pods sold in California, Indiana and Nevada after FDA classifies mislabeling as Class II recall due to caffeine error.

Stoli vodka and Kentucky Owl bourbon makers face potential asset liquidation as creditors push to convert Chapter 11 bankruptcy to Chapter 7 proceedings.

McDonald’s plans a 2026 overhaul with new locations, revamped drive-thrus, new menu items and expanded digital, AI, and loyalty tools.

Costco expands non-alcoholic cocktail offerings with Hiyo's new Sunset Party Pack during Dry January. The nationwide launch features an 18-count variety pack for $29.99.

Coca-Cola named Henrique Braun as its new CEO, effective March 2026, replacing James Quincey, who will transition to executive chairman after nine years.

Real American Beer is aiming to fulfill late founder Hulk Hogan's goal of topping Bud Light and other rival brands and is using unique marketing campaigns to do so.

Two-time U.S. Open champion Bryson DeChambeau, a partner of BuckedUp, raved about the company's energy drinks and hydration packets ahead of its Black Friday sale.

TikTok star Christian "The Rizzler" Savasta and AriZona beverages founder Don Vultaggio explain how their drink collaboration began as an April Fools' joke on "The Claman Countdown."

"Bar Rescue" star Jon Taffer expands his restaurant empire with Taffer's Tavern Orlando opening, featuring his signature Browned Butter Bourbon concept.

Samuel Adams brewery collaborated with former New England Patriots star Vince Wilfork to create "Vince Grill-Fork Lager," a limited-edition Vienna-style beer.