UFC, IBM team up to develop enhanced fight analysis engine using watsonx
UFC announced Thursday that IBM will be its first-ever global AI partner, teaming up to develop a new way for fans all over the world to consume its fights.
Logan Paul's Prime to appear on center of WWE ring in historic first as part of massive deal
Logan Paul's Prime and WWE struck a deal on a global partnership Friday, which will put his beverage brand in the center of a ring, the company announced.
Meta warns investors Mark Zuckerberg's MMA fighting could impact business
Meta warned investors in its annual report filed with the SEC that CEO Mark Zuckerberg's participation in combat sports could impact the company if he is injured.
UFC's Dana White says Bud Light partnership was not 'determined by money'
UFC president and CEO Dana White told FOX News' Sean Hannity that he's "aligned" with Anheuser-Busch's support for U.S. employees, farmers, and military and first responder families.
Elon Musk says 'fight' against Mark Zuckerberg will be live-streamed on X
Elon Musk said X. formerly Twitter, would be livestreaming a fight between himself and Facebook parent company Meta CEO Mark Zuckerberg.
Elon Musk, Mark Zuckerberg 'absolutely dead serious' about fighting in UFC Octagon, Dana White says
Some may think that the online beef between Elon Musk and Mark Zuckerberg is simply comedy, but according to UFC's Dana White, they are all business.
Endeavor Group nearing deal to purchase WWE: reports
Endeavor Group Holdings Inc. is expected to announce its purchase of WWE, which will be merged with the UFC to form a publicly traded company, per the Wall Street Journal.