Sports are 'white hot' as an investment thesis: Clay Travis
OutKick founder Clay Travis discusses Bryson DeChambeau's potential $500 million contract with LIV Golf, the PGA's interest in unifying golf by bringing back LIV players and the New York Mets' losing streak on 'Varney & Co.'
Masters prize money has never been higher, here’s what each golfer gets
Masters prize money 2026: Total purse reaches $22.5 million, with $4.5 million to the winner and payouts across the leaderboard.
'Modern solution for selling tee times' looks to ease booking challenges for golfers
Golf District is bringing a modern solution for selling tee times to market, helping golfers offload unused reservations and reducing lost revenue for courses.
How WME Sports agents are reshaping golf's business landscape at Augusta National
WME Sports agents revealed how the Masters serves as golf's biggest networking hub, driving new brand deals, activations, industry partnerships and much more off the course.
Golf attire brand partners with Kelce brothers' Garage Beer ahead of Masters Tournament
Garage Beer teamed up with Malbon Golf for a Masters week activation, bringing light beer, style and community-driven experiences to modern golf culture.
IBM's new AI tool lets Masters fans search over 50 years of tournament history with a simple question
IBM and the Masters Tournament introduced new AI-enable digital experiences, allowing fans to explore and consume the 90th edition of the iconic major championship.
Michelle Wie West teams with Ford to launch 'Power Her Drive' mentorship platform for LPGA Tour rookies
Michelle Wie West partnered with Ford to launch "Power Her Drive," a mentorship platform supporting LPGA rookies with business and personal development.
PGA Tour unleashes AI revolution with AWS to transform golf viewing experience for fans worldwide
The PGA Tour deepened its collaboration with AWS, transforming live golf coverage and digital experiences through advanced AI-driven content and analytics.
Supreme Court takes up transgender athlete ban, igniting women’s sports debate
XX-XY Athletics founder Jennifer Sey shares her perspective on the Supreme Court's oral arguments concerning transgender athletes in women's sports as well as Brooks Koepka's return to the PGA on 'Varney & Co.'
Two-time US Open champion Bryson DeChambeau continues fine-tuning every edge of his game
Two-time U.S. Open champion Bryson DeChambeau, a partner of BuckedUp, raved about the company's energy drinks and hydration packets ahead of its Black Friday sale.
How much Ryder Cup fans are spending at Bethpage Black for their once-in-a-lifetime experience
At Bethpage Black, Ryder Cup tickets cost about $700 with food included, and merchandise ranges from $38 hats to $270 Ralph Lauren jackets.
How a wardrobe choice may have gotten Americans, not Europeans, paid for the Ryder Cup
Following speculation that Patrick Cantlay protested Ryder Cup pay in 2023, American golfers will receive extra money for playing in this year's event.
Ryder Cup spectators flock to store at Bethpage Black in New York
Ryder Cup fans are up early to grab some apparel before the tournament begins at Bethpage Black on Long Island, New York.
Masters Tournament adds Amazon Prime Video as new broadcast partner for expanded 2026 event coverage
The Masters added Amazon Prime Video for early-round streaming April 9-10, expanding total coverage to 27 hours alongside ESPN, CBS and Paramount+.
Johnnie Walker unveils 'The Spirit of the Cup' initiative for Ryder Cup, including Devereux Golf collaboration
Johnnie Walker launched The Spirit of the Cup initiative for the 2025 Ryder Cup at Bethpage Black, featuring golf apparel, cocktail kits and NYC watch parties.
Europe Ryder Cup member Justin Rose: How much has he earned in his career?
Justin Rose will be playing in his seventh Ryder Cup, and he is coming off a 2025 campaign in which he brought home the most prize money of his career.
Europe Ryder Cup member Tommy Fleetwood: How much has he earned in his career?
Tommy Fleetwood is a Team Europe staple, but this is the first time he will be playing in a Ryder Cup as a PGA Tour winner after bringing home the Tour Championship.
Europe Ryder Cup member Rory McIlroy: How much has he earned in his career?
After earning the most prize money he's made in one season, Rory McIlroy will close his 2025 by competing in the Ryder Cup for an eighth consecutive time.
Europe Ryder Cup member Jon Rahm: How much has he earned in his career?
Jon Rahm, now with LIV after leaving the PGA Tour, was named a Ryder Cup captain’s pick by Luke Donald despite recent struggles, but amid $590 million in earnings.
Europe Ryder Cup member Matt Fitzpatrick: How much has he earned in his career?
Matt Fitzpatrick, a U.S. Open champion, will soon be a four-time Ryder Cup player, as he seeks success on the road after earning his first Cup point in Rome in 2023.