Chipotle adds 'fan-favorite' back to menu for limited time
Chipotle previously sold the brisket as a limited-time menu item in 2021
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Chipotle has temporarily added smoked brisket back onto American and Canadian menus.
The limited-time meat option officially reappeared Tuesday at participating restaurants across the two countries, the fast-casual chain said.
At locations offering the smoked brisket, Chipotle workers will sear it in "small batches" throughout the day.
Chipotle said the smoked brisket was a "fan-favorite" (Chipotle Mexican Grill)
It is "seasoned with spices, including smoked serrano chili pepper and chipotle chili pepper" and later "finished in a savory brisket sauce" after it gets cut into small pieces, the company explained.
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"We are listening to our guests and bringing this fan-favorite menu innovation out of the vault after three years," Chief Brand Officer Chris Brandt said in a statement about the smoked brisket.
Chipotle has temporarily added smoked brisket back onto American and Canadian menus. (Jeenah Moon/Bloomberg via Getty Images / Getty Images)
The company previously sold it as a limited-time menu item in 2021. At the time, Chipotle said developing the smoked brisket recipe had been a two-year endeavor.
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Smoked brisket’s temporary return at Chipotle may not surprise some.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| CMG | CHIPOTLE MEXICAN GRILL INC. | 59.98 | +1.10 | +1.87% |
In late July, then-CEO Brian Niccol told analysts and investors he was "excited to share that we will be bringing back Smoked Brisket this fall for a limited time."
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"Brisket was among the most requested new menu items as our guests loved the combination of smoked beef charred on the grill and finished with the Brisket sauce made with smoky chili peppers," he said. "It took a huge cross-functional effort across supply chain, culinary finance and marketing to bring back this delicious LTO."
Prior to the smoked brisket, Chipotle had offered chicken al pastor as a limited-time protein. (Jeenah Moon/Bloomberg via Getty Images / Getty Images)
Prior to the smoked brisket, Chipotle had offered chicken al pastor as a limited-time protein. It has also been conducting market testing of a chipotle honey chicken in Nashville, Tennessee, and Sacramento, California.