Equinox offers whopping $40K gym membership with personalized wellness program: 'New era'

Optimize by Equinox includes sleep and nutrition coaching, massage therapy and personal fitness training

Equinox is upping the ante on expensive gym memberships.

The luxury fitness club — which is headquartered in New York and has more than 100 locations across the U.S. — announced the launch of "Optimize by Equinox," described by the brand as a "groundbreaking full health optimization program."

The program will cost members $40,000 per year — but it includes more than just access to weights and yoga classes.

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Equinox has teamed up with whole-body lab testing company Function Health.

Its technology will measure each member’s unique biodata to "unlock the peaks of human potential," according to the company.

cycling room at an equinox

A large studio cycling room is pictured at a New York-based Equinox. (Steve Gonzales/Houston Chronicle / Getty Images)

The personalized data will be used to provide a "holistic picture" of an individual’s health and apparently create a wellness program that includes sleep and nutrition coaching, massage therapy and personal fitness training.

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Each member, according to the company, will have a team of coaches. 

These coaches will guide members through three 60-minute training sessions per week, two nutrition coaching sessions per month, two sleep coaching sessions per month — and one massage therapy session per month.

Experts will use more than 100 biomarkers to assess hormone balance, critical nutrients, metabolic condition, organ health and other risk factors.

a pilates workout at equinox

The Pilates workout room is shown at a New York-based Equinox. (Steve Gonzales/Houston Chronicle / Getty Images)

Also, lab tests will be performed every six months to track changes and improvements.

The program is said to include all the amenities of a traditional Equinox membership.

Optimize by Equinox will first launch in New York City and Hyland Park, Texas, according to the company.

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Julia Klim, vice president of strategic partnerships and business development at Equinox in New York, commented on this new offering in a statement to Fox News Digital.

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"Since inception, our longevity efforts have been rooted in four pillars, which are backed by science to improve [people's] health span: movement, nutrition, regeneration and community," she said.

"Optimize represents a new era of personalized coaching and performance-driven health to help our members understand their body’s trends and take a proactive approach to living a long and enriched life," she also said.

inside an equinox spa

The spa at a New York-based Equinox. (Steve Gonzales/Houston Chronicle via Getty Images / Getty Images)

In an April press release, Function Health co-founder Dr. Mark Hyman called the partnership a "historical moment where health breaks out of the doctor's office and extends beyond the fitness club."

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Said Hyman, who's based in Massachusetts, "By combining Equinox's expertise with Function Health's 100+ lab test approach, we're unlocking a level of health and fitness that surpasses even what top doctors and biohackers can access."

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Fox News Digital reached out to Function Health for additional comment.