McDonald's fan-favorite snack wrap returns this week
The beloved snack wrap makes a comeback after 9 years with spicy and ranch flavors featuring McCrispy strips in a tortilla
McDonald's beating earnings and revenue estimates a 'good indicator' for economy, expert says
MJP Wealth Advisors President Brian Vendig and 'Payne Points of Wealth' podcast host Ryan Payne discuss Big Tech reporting and key earnings and revenue estimates for McDonald's.
The return of the McDonald's snack wrap is right around the corner.
The fan-favorite, which was discontinued nationwide about nine years ago, will stage its comeback on the fast-food giant's U.S. menus on Thursday.
The snack wrap's reintroduction has been highly-anticipated among many McDonald's customers after the company early last month officially revealed July 10 as the date it would make its reappearance.
When it re-launches on Thursday, McDonald’s said it will make the snack wrap with one of its McCrispy Strips. It will also have shredded lettuce and cheese within the tortilla.
The snack wrap will make its comeback on July 10. (McDonald's)
The fast-food giant first introduced its McCrispy Strips in April, with all participating restaurants in the U.S. offering them as a permanent menu item by May 5.
MCDONALD'S TO HIRE UP TO 375,000 WORKERS THIS SUMMER
McDonald’s customers will have two flavor options — spicy or ranch — for the snack wraps.
The snack wrap will be a permanent offering "as long as you keep enjoying it at McDonald’s," the Chicago-based company said on a website centered on the item.
McDonald’s plans to sell the snack wrap by itself and as a combo consisting of two snack wraps, medium fries and a drink.
Two McDonald's snack wraps (McDonald's)
McDonald's on Wednesday made a humorous post on X about the upcoming arrival of the snack wraps, jokingly saying, "Heard HR say if ur late to work tomorrow bc u got the first snack wrap at 10:31am ur good." The company's CEO, Chris Kempczinki, also appeared to tease at the item in an Instagram video, saying, "It's back."
The fast-food giant had long been foreshadowing the snack wrap's return.
In mid-April, the company hinted on social media that it would arrive "0x.14.2025." Before that, McDonald’s U.S. President Joe Erlinger had revealed in early December that the company had plans to relaunch snack wraps in 2025, telling "Good Morning America" that they had a "cult following" and that he had received "so many emails into my inbox about this product."
WITH ECONOMIC UNCERTAINTY, AMERICANS ARE SPENDING LESS ON FAST FOOD
McDonald’s said its customers’ love for snack wraps made it decide to bring them back.
"From countless social media posts to full-fledged petitions, they never gave up on their favorite menu item," the company said. "They’re the ones who inspired us to make its return to the menu happen."
The McDonald's logo is displayed at a McDonald's restaurant in Burbank, California, on Jul. 22, 2024. (Mario Tama / Getty Images)
Kempczinski told analysts and investors in early May that the snack wrap "is going to be a great addition to the menu."
In February, Kempczinsk said during the company’s fourth-quarter earnings call that there was "incredible energy for the return of snack wraps in the U.S. along with a few other markets."
MCDONALD'S CEO GIVES THREE PREDICTIONS FOR RESTAURANT BIZ IN 2025
There were over 13,500 McDonald’s locations scattered across the U.S. as of the end of March.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| MCD | MCDONALD'S CORP. | 294.48 | -3.64 | -1.22% |