Uber will pay you to temporarily forgo your car
Uber's trial comes as car ownership swells over $12K annually
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Rideshare giant Uber Inc. is paying U.S. car owners to temporarily forgo the use of their vehicles.
During Uber's One Less Car trial, up to 175 selected participants in North America will give up their personal car, and receive a $1,000 stipend to use on alternate forms of transportation for five weeks.
This includes things such as rideshare, public transit, e-bikes and e-scooters and even car rentals.
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It's part of the companies' mission to reduce carbon emissions. While the company has pledged to be a fully electric, zero-emission platform globally by 2040, "we understand that to keep global warming below 1.5 degrees, it’s not just how our vehicles are powered that needs to be addressed," the company said in a November 2023 report following its first trial in Australia.
Sign with logo at the headquarters of car-sharing technology company Uber in the South of Market (SoMa) neighborhood of San Francisco, California, with red vehicle visible in the background parked on Market Street, October 13, 2017. (Smith Collection/Gado/Getty Images / Getty Images)
During that trial, 58 Australians gave up their cars for four weeks and relied the most on walking, cycling and rideshare. Cycling and rideshare usage, in particular, increased by four to five times.
However, this trial is also one way the company can seemingly boost usage of its service in an era when car ownership has increasingly become more burdensome.
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According to a recent AAA report, the average annual cost of owning a car in 2023 "increased significantly," reaching over $12,000. The increase was driven by record new vehicle prices and a 90% increase in finance rates, which is the amount paid in interest on the loan used to purchase a vehicle.
That's a sharp jump from 2022 when the average yearly cost to own a car sat at $10,728, or $894 monthly.
Uber sign with child in the background. (REUTERS/David Swanson / Reuters Photos)
The average starting cost to buy a new car in 2023 jumped 4.7% from the prior year to $34,876, which in turn drove up the finance costs, according to AAA data. The vehicles in 2023 boasted an average annual finance charge of $1,253, according to AAA.
Here's how the program will work:
Uber will select 30 people from Los Angeles, Chicago, Washington D.C., Miami, San Francisco, Toronto, and Vancouver.
The program will run from July 22 to August 25.
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Eligible participants have to be at least 18 years old, have a driver's license, a car they use at least three times per week and have a bank card. If selected, they will also be required to document their typical mobility behavior, according to the company.
Uber
The stipend will be broken down as follows:
- A $500 in Uber Cash will be redeemable on Uber Rides and Lime e-bikes and e-scooters, all of which should be booked in the Uber app.
- A $200 voucher will be redeemable for car rental or carshare
- $300 can be used for transportation modes, such as public transit.
- Participants will also get a free one-month Uber One membership, which will let them earn 6% Uber Cash on eligible rides, and $0 delivery fees on eligible food, groceries, and more.