Wendy's follows McDonald's with budget-friendly combo
Wendy's rolled out a $3 breakfast combo for inflation-weary consumers
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Wendy's is following McDonald's lead in offering a lower-priced combo to lure back inflation-weary consumers, as fast-food chains see sales slip due to more people eating at home to save money.
On Tuesday, Wendy's rolled out a $3 breakfast combo that includes a small order of seasoned potatoes with the choice of either a Bacon, Egg & Cheese English Muffin or a Sausage, Egg & Cheese English Muffin at participating locations.
Wendy's English muffin sandwich and seasoned potatoes. (Wendy's / Fox News)
The offer is available at participating locations for a limited time. Wendy's did not immediately respond to a FOX Business inquiry about how long the deal will last.
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Wendy's stock was down slightly by 1.16% on Tuesday following the news, to a share price of $17.88. The stock is down 21% from a year ago.
Wendy's on Tuesday introduced a $3 breakfast deal for a limited time, becoming the latest fast-food chain to offer a budget-friendly option as high inflation weighs on consumers. (Kena Betancur/VIEWpress / Getty Images)
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| WEN | THE WENDY'S CO. | 16.74 | -0.02 | -0.12% |
Wendy's Co.
Earlier this month, Bloomberg first reported that McDonald's will be offering a $5 meal deal in June that will be available for roughly a month. The budget-friendly combo will include the choice of a McDouble or a McChicken, along with four chicken nuggets, fries and a drink, a source told CNBC.
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The discount combos come as global restaurant chains such as McDonald's and Starbucks have seen lower-income customers opting to eat more meals at home amid a cost-of-living crisis, forcing the companies to offer steeper promotions to attract them to their outlets.
A McDonald's on Oct. 30, 2023, in Austin, Texas. (Brandon Bell / Getty Images)
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| MCD | MCDONALD'S CORP. | 287.97 | -0.06 | -0.02% |
McDonald's Corp.
McDonald's, which has a higher exposure to the lower-income cohort, saw its global sales growth slowing for the fourth straight quarter.
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McDonald's stock is down 8% over the past year, with its share price hovering around $266 Tuesday afternoon.