Bud Light sales down nearly 30% year over year as rivals continue to climb

Anheuser-Busch brands still taking a hit following 2023 boycott over controversial Bud Light partnership

Anheuser-Busch InBev's beleaguered Bud Light brand is still having trouble luring back the customers it lost following its controversial partnership with transgender activist Dylan Mulvaney last year.

Bud Light sales were down 29.9% year over year for the week ending Jan. 20, compared with the same period last year, according to the latest numbers provided to FOX Business by Bump Williams Consulting, which analyzed NielsenIQ data. 

bud light cans

The beleaguered Anheuser-Busch brand Bud Light continues to suffer from a U.S. boycott launched last year. (Jakub Porzycki/NurPhoto via Getty Images / Getty Images)

Ticker Security Last Change Change %
BUD ANHEUSER-BUSCH INBEV 58.00 -0.67 -1.14%

Anheuser-Busch Inbev SA

Sales of A-B's signature Budweiser brand were also down 15% on an annualized basis for the week, while competitors saw growth.

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Molson-Coors' Coors Light saw 12.2% sales growth, while Miller Lite sales rose 6.9%, and Yuengling Light soared by 72.3%.

Ticker Security Last Change Change %
TAP MOLSON COORS BEVERAGE CO. 64.77 -1.57 -2.37%

Modelo Especial, the Mexican lager owned by Constellation Brands, also gained further ground against Bud Light, seeing a 10.8% sales boost on the week compared with the same time in 2023, when Modelo eclipsed the A-B brand to become the best-selling beer in the U.S.

Modelo beer

Modelo Especial, which is brewed by Constellation Brands, became the top-selling beer in the U.S. in 2023, overtaking Bud Light. (Mario Tama/Getty Images / Getty Images)

Ticker Security Last Change Change %
STZ CONSTELLATION BRANDS INC. 258.52 -3.72 -1.42%

Constellation Brands, Inc.

Sales of Bud Light began to tumble in the U.S. in April of last year, not long after the brand created and sent custom beer cans to Mulvaney to mark her "365 days of girlhood." 

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That move and comments from Bud Light's marketing vice president at the time, Alissa Heinerscheid — who said she wanted to update the "fratty" and "out of touch" brand — sparked calls from conservative influencers and celebrities to shun the brand, and a boycott took hold.

Beer

Cases of Budweiser and Bud Light beer. (Brandon Bell/Getty Images / Getty Images)

AB InBev has since worked to rehabilitate the brand's image, with limited success.

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In recent months, the company has announced new partnerships with UFC and the Olympics, and is planning a set of Super Bowl LVIII ads focused on patriotism and humor.