Ford Motor Company will offer employee pricing to all US shoppers: 'Handshake deal with every American'
The vehicle manufacturer called the new initiative a 'handshake deal with every American'
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U.S. shoppers will be able to save on Ford vehicles this spring through a new initiative called From America, For America.
American consumers will have access to Ford's employee pricing from April 3 through June 2.
This means customers will pay the same amount as Ford's workers, which is below the dealer invoice price, a spokesperson for the automobile manufacturer told Fox News Digital in an email.
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Ford Motor Company has launched the From America, For America campaign, offering U.S. customers access to the company's employee pricing. (Beata Zawrzel/NurPhoto via Getty Images / Getty Images)
"We have the retail inventory to do this and a lot of choice for customers that need a vehicle," Ford Motor Company said in a statement.
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During this period, shoppers will be able to save on 2024 and 2025 hybrid, plug-in hybrid, diesel and gas-powered Ford and Lincoln vehicles. The deal excludes the 2025 Expedition and Navigator SUVs, the Raptors and Super Duty trucks.
"We have the retail inventory to do this and a lot of choice for customers that need a vehicle," Ford Motor Company said in a statement. (Frederic J. Brown/AFP via Getty Images / Getty Images)
Electric vehicle shoppers through Ford's Power Promise will also receive a complimentary home charger and standard installation through June 30, according to the announcement.
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Ford cited "uncertain times" and the "complexities of a changing economy" as reasons for the campaign's launch. (Ying Tang/NurPhoto via Getty Images / Getty Images)
Ford cited "uncertain times" and the "complexities of a changing economy" as reasons for the campaign's launch.
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"For 121 years, we've put our money where our mouth is, assembling vehicles that Americans rely on and supporting American jobs," Ford said in a statement. "Today, we’re proud to announce a new U.S. initiative that's more than just a promotion. It's a handshake deal with every American."