NHL, Nobull sign multiyear partnership in 'perfect match' that exemplifies hockey culture
Mike Repole's Nobull partnered with the NHL as the official training shoe, targeting hockey's culture of strength and the Canadian market through the deal.
Aaron Judge's $360 million contract proving to be a bargain after saving Yankees season
New York Yankees slugger Aaron Judge continues to show his value, coming up clutch to help rescue the Bronx Bombers’ season on Tuesday night.
NHL expands lululemon partnership to include all 32 teams for upcoming 2025-26 season
Building on last year’s 11-team success, the NHL’s lululemon and Fanatics partnership now includes all 32 clubs for the 2025-26 season.
UFC ring announcer Bruce Buffer talks 'no-brainer' partnership with Bud Light
Longtime UFC announcer Bruce Buffer has officially joined forces with Bud Light as a spokesperson, marking a full-circle moment with the brand’s role as the UFC’s official beer sponsor.
Some baseball fans face roadblock purchasing Yankees-Red Sox playoff tickets
Ticketmaster sales for the wild-card postseason series between the New York Yankees and Boston Red Sox were limited to residents of New York, New Jersey, Connecticut and Pennsylvania.
How much Ryder Cup fans are spending at Bethpage Black for their once-in-a-lifetime experience
At Bethpage Black, Ryder Cup tickets cost about $700 with food included, and merchandise ranges from $38 hats to $270 Ralph Lauren jackets.
How a wardrobe choice may have gotten Americans, not Europeans, paid for the Ryder Cup
Following speculation that Patrick Cantlay protested Ryder Cup pay in 2023, American golfers will receive extra money for playing in this year's event.
LiAngelo and Lonzo Ball move podcast to Jake Paul's media company, join as equity partners
Lonzo and LiAngelo Ball, former standout basketball players at UCLA, are relocating their podcast to Betr Media and coming on board as equity partners.
Masters Tournament adds Amazon Prime Video as new broadcast partner for expanded 2026 event coverage
The Masters added Amazon Prime Video for early-round streaming April 9-10, expanding total coverage to 27 hours alongside ESPN, CBS and Paramount+.