Scott Thompson

Kendall Jenner's viral Fanatics Sportsbook Super Bowl ad invoking the "Kardashian Kurse" exceeded expectations, driving massive downloads and engagement, CEO Matt King says.

Saquon Barkley topped NFL jersey sales nationwide according to new LIDS merchandise data, beating out Christian McCaffrey and teammate Jalen Hurts for the crown.

David Beckham joined Fanatics for an exclusive trading cards and memorabilia deal, with a special one-of-one card coming to Premier League Chrome packs.

Heineken's heartwarming social experiment proved fandom creates instant friendships as hundreds of New Yorkers rally to support lonely Liverpool fan Joe.

Kendall Jenner's viral Super Bowl ad for Fanatics Sportsbook sparked a playful exchange with ex-boyfriend Devin Booker over her million-dollar Patriots bet.

Fanatics Fine Art launches with an exclusive collection featuring hand-painted Patriots and Seahawks helmets and jerseys by four artists for Super Bowl LX.

Kendall Jenner had some fun with the fan-theorized "Kardashian Kurse," an internet joke that Fanatics Sportsbook helped turn into a fun Super Bowl betting strategy.

The sixth annual Raising Cane's holiday bike giveaway saw a star-studded lineup of surprise guests including A.J. Brown, Tee Higgins and many more helping impact children nationwide.

Fanatics launcheed its new prediction markets platform, Fanatics Markets, which expands further into sports and beyond with trades on politics, finance and culture.