Appier Group, Inc. provides an AI (Artificial Intelligence) platform that enables enterprise data to realize its true value in the fields of marketing and sales through AI technology that utilizes state-of-the-art machine learning. Its operations are carried out through the following divisions: AIDEAL, AIQUA, AIXON and CrossX. The AIDEAL division engages in the distribution of coupons to all users indiscriminately. The AIQUA division is a user engagement platform that helps to leverage AI to proactively engage end users in the most effective way across all marketing channels. The AIXON division operates a data science platform that unifies and enriches existing customers data to help in better understanding of audience and run AI models to easily predict their future action. The CrossX division is a user acquisition platform that finds the highest lifetime value users at scale with a predictable return on investment. The company was founded by Chih-Han Yu, Wan-Ling Winnie Lee and Chia-Yung Su on June 8, 2012 and is headquartered in Tokyo, Japan.