harley-davidson inc. - HOG

HOG

Close Chg Chg %
24.77 -0.49 -1.98%

Closed Market

24.28

-0.49 (1.98%)

Volume: 1.35M

Last Updated:

May 23, 2025, 3:59 PM EDT

Company Overview: harley-davidson inc. - HOG

HOG Key Data

Open

$24.00

Day Range

23.93 - 24.44

52 Week Range

20.45 - 39.92

Market Cap

$3.01B

Shares Outstanding

121.49M

Public Float

120.51M

Beta

1.31

Rev. Per Employee

N/A

P/E Ratio

9.25

EPS

$2.70

Yield

281.70%

Dividend

$0.18

EX-DIVIDEND DATE

Jun 2, 2025

SHORT INTEREST

N/A

AVERAGE VOLUME

2.18M

 

HOG Performance

1 Week
 
0.20%
 
1 Month
 
5.36%
 
3 Months
 
-6.28%
 
1 Year
 
-29.68%
 
5 Years
 
1.56%
 

HOG Analyst Ratings

  • Sell
  • Under
  • Hold
  • Over
  • Buy
Number of Ratings 18
Full Ratings ➔

About harley-davidson inc. - HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment consists of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

HOG At a Glance

Harley-Davidson, Inc.
3700 West Juneau Avenue
Milwaukee, Wisconsin 53208-2818
Phone 1-414-342-4680 Revenue 5.19B
Industry Motor Vehicles Net Income 455.36M
Sector Consumer Durables Employees 5,900
Fiscal Year-end 12 / 2025
View SEC Filings

HOG Valuation

P/E Current 9.246
P/E Ratio (with extraordinary items) N/A
P/E Ratio (without extraordinary items) 8.753
Price to Sales Ratio 0.768
Price to Book Ratio 1.183
Price to Cash Flow Ratio 3.747
Enterprise Value to EBITDA 15.268
Enterprise Value to Sales 1.789
Total Debt to Enterprise Value 0.757

HOG Efficiency

Revenue/Employee 879,118.983
Income Per Employee 77,179.153
Receivables Turnover 2.289
Total Asset Turnover 0.432

HOG Liquidity

Current Ratio 1.405
Quick Ratio 1.195
Cash Ratio 0.485

HOG Profitability

Gross Margin 34.552
Operating Margin 8.62
Pretax Margin 9.97
Net Margin 8.779
Return on Assets 3.791
Return on Equity 14.188
Return on Total Capital 4.468
Return on Invested Capital 5.70

HOG Capital Structure

Total Debt to Total Equity 221.932
Total Debt to Total Capital 68.938
Total Debt to Total Assets 59.137
Long-Term Debt to Equity 142.641
Long-Term Debt to Total Capital 44.308
  • Income Statement
  • Balance Sheet
  • Cash Flow Statement

Annual Financials for Harley-davidson Inc. - HOG

Collapse All in section
All values USD millions. 2021 2022 2023 2024 5-year trend
Sales/Revenue
5.34B 5.76B 5.84B 5.19B
Sales Growth
+31.62% +7.85% +1.41% -11.13%
Cost of Goods Sold (COGS) incl D&A
3.59B 3.81B 3.76B 3.39B
COGS excluding D&A
- - - -
-
Depreciation & Amortization Expense
165.19M 151.94M 158.11M 160.67M
Depreciation
164.78M 151.14M 157.21M 159.57M
Amortization of Intangibles
400.00K 800.00K 900.00K 1.10M
COGS Growth
+24.89% +6.10% -1.29% -9.71%
Gross Income
1.75B 1.95B 2.08B 1.79B
Gross Income Growth
+47.99% +11.44% +6.70% -13.71%
Gross Profit Margin
+32.73% +33.82% +35.58% +34.55%
2021 2022 2023 2024 5-year trend
SG&A Expense
764.44M 868.93M 1.11B 1.10B
Research & Development
175.10M 158.60M 159.30M 161.00M
Other SG&A
589.34M 710.33M 952.14M 936.82M
SGA Growth
-24.03% +13.67% +27.91% -1.23%
Other Operating Expense
25.05M 145.13M 227.16M 247.22M
Unusual Expense
3.51M (10.07M) 3.21M 1.31M
EBIT after Unusual Expense
953.68M 942.51M 735.04M 445.80M
Non Operating Income/Expense
(103.84M) 19.59M 162.26M 101.81M
Non-Operating Interest Income
6.69M 4.54M 46.77M 58.96M
Equity in Earnings of Affiliates
- - - -
-
Interest Expense
30.61M 30.87M 30.42M 30.48M
Interest Expense Growth
-0.49% +0.86% -1.45% +0.17%
Gross Interest Expense
30.61M 30.87M 30.42M 30.48M
Interest Capitalized
- - - -
-
Pretax Income
819.24M 931.23M 866.88M 517.14M
Pretax Income Growth
+5,308.12% +13.67% -6.91% -40.34%
Pretax Margin
+15.35% +16.18% +14.85% +9.97%
Income Tax
169.21M 192.02M 171.83M 71.96M
Income Tax - Current - Domestic
148.62M 159.79M 148.22M 74.87M
Income Tax - Current - Foreign
28.27M 48.16M 53.67M 23.37M
Income Tax - Deferred - Domestic
(5.96M) (20.07M) (24.99M) (20.43M)
Income Tax - Deferred - Foreign
(1.71M) 4.14M (5.07M) (5.85M)
Income Tax Credits
- - - -
-
Equity in Earnings of Affiliates
- - - -
-
Other After Tax Income (Expense)
- - - -
-
Consolidated Net Income
650.02M 739.21M 695.05M 445.18M
Minority Interest Expense
- (2.19M) (11.54M) (10.18M)
Net Income
650.02M 741.41M 706.59M 455.36M
Net Income Growth
+49,978.89% +14.06% -4.70% -35.56%
Net Margin Growth
+12.18% +12.88% +12.11% +8.78%
Extraordinaries & Discontinued Operations
- - - -
-
Discontinued Operations
- - - -
-
Net Income After Extraordinaries
650.02M 741.41M 706.59M 455.36M
Preferred Dividends
- - - -
-
Net Income Available to Common
650.02M 741.41M 706.59M 455.36M
EPS (Basic)
4.2279 5.0091 4.9628 3.4642
EPS (Basic) Growth
+49,640.00% +18.48% -0.92% -30.20%
Basic Shares Outstanding
153.75M 148.01M 142.38M 131.45M
EPS (Diluted)
4.1942 4.9642 4.8696 3.4422
EPS (Diluted) Growth
+49,830.95% +18.36% -1.91% -29.31%
Diluted Shares Outstanding
154.98M 149.35M 145.10M 132.29M
EBITDA
1.12B 1.08B 896.36M 607.79M
EBITDA Growth
+531.19% -3.39% -17.34% -32.19%
EBITDA Margin
+21.03% +18.84% +15.36% +11.72%

Snapshot

Average Recommendation HOLD Average Target Price 28.875
Number of Ratings 18 Current Quarters Estimate 1.02
FY Report Date 06 / 2025 Current Year's Estimate 2.617
Last Quarter’s Earnings 1.07 Median PE on CY Estimate N/A
Year Ago Earnings 3.44 Next Fiscal Year Estimate 3.326
Median PE on Next FY Estimate N/A

Earnings Per Share

This Quarter Next Quarter This Fiscal Next Fiscal
# of Estimates 13 13 14 14
Mean Estimate 1.02 0.91 2.62 3.33
High Estimates 1.24 1.28 3.30 4.35
Low Estimate 0.66 0.46 1.85 2.65
Coefficient of Variance 16.17 26.53 13.87 13.93

Analysts Recommendations

Current 1 Month Ago 3 Months Ago
BUY 5 5 6
OVERWEIGHT 0 1 0
HOLD 12 10 10
UNDERWEIGHT 1 2 1
SELL 0 0 0
MEAN Hold Hold Overweight

Insider Actions for Harley-davidson Inc. - HOG

Date Name Shares Transaction Value
May 21, 2025 Allan C. Golston Director 4,302 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 0.00
May 21, 2025 Allan C. Golston Director 3,908 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 0.00
May 21, 2025 Maryrose T. Sylvester Director 21,875 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 0.00
May 21, 2025 Maryrose T. Sylvester Director N/A Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 0.00
May 21, 2025 James Duncan Farley Director 22,659 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 0.00
May 21, 2025 James Duncan Farley Director N/A Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 0.00
May 21, 2025 Troy Matthew Alstead Director 35,234 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 0.00
May 21, 2025 Troy Matthew Alstead Director N/A Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 0.00

Harley-Davidson Inc. in the News