About harley-davidson inc. - HOG
HOG At a Glance
| Phone | 1-414-342-4680 | Revenue | 4.47B | |
| Industry | Motor Vehicles | Net Income | 338.74M | |
| Sector | Consumer Durables | Employees | 5,500 | |
| Fiscal Year-end | 12 / 2026 | |||
| View SEC Filings |
HOG Valuation
| P/E Current | 14.608 |
| P/E Ratio (with extraordinary items) | N/A |
| P/E Ratio (without extraordinary items) | 7.358 |
| Price to Sales Ratio | 0.555 |
| Price to Book Ratio | 0.728 |
| Price to Cash Flow Ratio | 4.37 |
| Enterprise Value to EBITDA | 5.921 |
| Enterprise Value to Sales | 0.551 |
| Total Debt to Enterprise Value | 1.24 |
HOG Efficiency
| Revenue/Employee | 813,304.545 |
| Income Per Employee | 61,588.727 |
| Receivables Turnover | 3.039 |
| Total Asset Turnover | 0.449 |
HOG Liquidity
| Current Ratio | 2.101 |
| Quick Ratio | 1.826 |
| Cash Ratio | 1.163 |
HOG Profitability
| Gross Margin | 30.248 |
| Operating Margin | 5.444 |
| Pretax Margin | 10.255 |
| Net Margin | 7.573 |
| Return on Assets | 3.40 |
| Return on Equity | 10.742 |
| Return on Total Capital | 5.468 |
| Return on Invested Capital | 5.402 |
HOG Capital Structure
| Total Debt to Total Equity | 97.231 |
| Total Debt to Total Capital | 49.298 |
| Total Debt to Total Assets | 37.959 |
| Long-Term Debt to Equity | 54.735 |
| Long-Term Debt to Total Capital | 27.752 |
Harley-Davidson Inc. in the News
Harley-Davidson under fire from Robby Starbuck over alleged 'woke' leadership
Conservative activist Robby Starbuck warns Harley-Davidson's recent executive hires risk alienating American riders fed up with wokeness and DEI.
Harley-Davidson recalls nearly 90,000 motorcycles over defect that could eject oil and cause injury
Harley-Davidson is recalling nearly 90,000 motorcycles due to a defect that could cause oil to eject, posing an injury risk, per the NHTSA report.
Harley-Davidson issues recall for nearly 17,000 motorcycles over brake failure issue
Nearly 17,000 Harley-Davidson motorcycles are being recalled over a potential brake failure linked to insufficient clearance near the body control module.
Major investor in Harley-Davidson wants CEO, two others removed from the board
A Harley-Davidson shareholder wants the motorcycle company's CEO, Jochen Zeitz, and two other board members removed. The shareholder is pushing for other Harley shareholders to vote "withhold" on their re-election.
Harley-Davidson cuts revenue forecast on inflation, DEI backlash
Harley-Davidson lowered its revenue forecast for 2024 as stubborn inflation, high interest rates and consumer blowback from a DEI controversy impacted the motorcycle maker's sales.
Harley-Davidson recalls 41K motorcycles over wiring issue that could cause loss of power
Harley-Davidson is recalling about 41,600 model year 2024 motorcycles over concerns that the wiring inside the bikes could experience a short circuit.
Biden admin ramps EV spending in swing states as election nears
The Biden administration announced $1.7 billion in grants for EV projects and retooling auto manufacturing facilities in eight states, including several critical swing states.
Russia-Ukraine war: Global shipping titans suspend bookings to, from Russia
Several global shipping giants have suspended bookings to and from Russia amid the country's invasion of Ukraine.
Harley-Davidson spinning off LiveWire electric motorcycle brand in SPAC merger
Harley-Davidson will spin off its LiveWire electric motorcycle brand into a new public company by combining it with AEA-Bridges Impact Corp.
Harley-Davidson stock soars as US, EU reach deal on steel and aluminum tariffs
Harley-Davidson Inc. shares rallied sharply Monday after the U.S. and European Union settled a dispute over steel and aluminum tariffs.