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harley-davidson inc. - HOG

HOG

Close Chg Chg %
17.96 -0.06 -0.33%

Open Market

17.90

-0.06 (0.33%)

Volume: 1.80M

Last Updated:

Mar 13, 2026, 2:31 PM EDT

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Company Overview: harley-davidson inc. - HOG

HOG Key Data

Open

$17.83

 Day Range

17.54 - 18.00

52 Week Range

17.11 - 31.25

 Market Cap

$2.01B

Shares Outstanding

111.85M

 Public Float

110.86M

Beta

1.43

 Rev. Per Employee

N/A

P/E Ratio

6.45

 EPS

$2.64

Yield

400.67%

 Dividend

$0.19

EX-DIVIDEND DATE

Mar 2, 2026

 SHORT INTEREST

N/A

AVERAGE VOLUME

3.88M

  

HOG Performance

1 Week
 
 -6.45%
 
1 Month
 
 -12.00%
 
3 Months
 
 -16.77%
 
1 Year
 
 -26.83%
 
5 Years
 
 -53.58%
 

HOG Analyst Ratings

  • Sell
  • Under
  • Hold
  • Over
  • Buy
Number of Ratings 18
Full Ratings ➔

About harley-davidson inc. - HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment consists of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

HOG At a Glance

Harley-Davidson, Inc.
3700 West Juneau Avenue
Milwaukee, Wisconsin 53208-2818
Phone 1-414-342-4680 Revenue 4.47B
Industry Motor Vehicles Net Income 338.74M
Sector Consumer Durables Employees 5,500
Fiscal Year-end 12 / 2026
View SEC Filings

HOG Valuation

P/E Current 6.535
P/E Ratio (with extraordinary items) N/A
P/E Ratio (without extraordinary items) 7.358
Price to Sales Ratio 0.555
Price to Book Ratio 0.728
Price to Cash Flow Ratio 4.37
Enterprise Value to EBITDA 5.921
Enterprise Value to Sales 0.551
Total Debt to Enterprise Value 1.24

HOG Efficiency

Revenue/Employee 813,304.545
Income Per Employee 61,588.727
Receivables Turnover 3.039
Total Asset Turnover 0.449

HOG Liquidity

Current Ratio 2.101
Quick Ratio 1.826
Cash Ratio 1.163

HOG Profitability

Gross Margin 30.248
Operating Margin 5.444
Pretax Margin 10.255
Net Margin 7.573
Return on Assets 3.40
Return on Equity 10.742
Return on Total Capital 5.468
Return on Invested Capital 5.402

HOG Capital Structure

Total Debt to Total Equity 97.231
Total Debt to Total Capital 49.298
Total Debt to Total Assets 37.959
Long-Term Debt to Equity 54.735
Long-Term Debt to Total Capital 27.752
  • Income Statement
  • Balance Sheet
  • Cash Flow Statement

Annual Financials for Harley-davidson Inc. - HOG

Collapse All in section
All values USD millions. 2022 2023 2024 2025 5-year trend
Sales/Revenue
5.76B 5.84B 5.19B 4.47B
Sales Growth
+7.85% +1.41% -11.13% -13.76%
Cost of Goods Sold (COGS) incl D&A
3.81B 3.76B 3.39B 3.12B
COGS excluding D&A
- - - -
-
Depreciation & Amortization Expense
151.94M 158.11M 160.67M 172.37M
Depreciation
- 151.14M 157.21M 159.57M
Amortization of Intangibles
- 800.00K 900.00K 1.10M
COGS Growth
+6.10% -1.29% -9.71% -8.09%
Gross Income
1.95B 2.08B 1.79B 1.35B
Gross Income Growth
+11.44% +6.70% -13.71% -24.50%
Gross Profit Margin
+33.82% +35.58% +34.55% +30.25%
2022 2023 2024 2025 5-year trend
SG&A Expense
868.93M 1.11B 1.10B 1.30B
Research & Development
158.60M 159.30M 161.00M 154.30M
Other SG&A
710.33M 952.14M 936.82M 1.15B
SGA Growth
+13.67% +27.91% -1.23% +18.50%
Other Operating Expense
145.13M 227.16M 247.22M (191.39M)
Unusual Expense
(10.07M) 3.21M 1.31M 5.58M
EBIT after Unusual Expense
942.51M 735.04M 445.80M 237.96M
Non Operating Income/Expense
19.59M 162.26M 101.81M 253.93M
Non-Operating Interest Income
4.54M 46.77M 58.96M 44.27M
Equity in Earnings of Affiliates
- - - -
-
Interest Expense
30.87M 30.42M 30.48M 33.15M
Interest Expense Growth
+0.86% -1.45% +0.17% +8.79%
Gross Interest Expense
30.87M 30.42M 30.48M 33.15M
Interest Capitalized
- - - -
-
Pretax Income
931.23M 866.88M 517.14M 458.73M
Pretax Income Growth
+13.67% -6.91% -40.34% -11.29%
Pretax Margin
+16.18% +14.85% +9.97% +10.26%
Income Tax
192.02M 171.83M 71.96M 129.58M
Income Tax - Current - Domestic
159.79M 148.22M 74.87M 22.05M
Income Tax - Current - Foreign
48.16M 53.67M 23.37M 23.38M
Income Tax - Deferred - Domestic
(20.07M) (24.99M) (20.43M) 76.61M
Income Tax - Deferred - Foreign
4.14M (5.07M) (5.85M) 7.53M
Income Tax Credits
- - - -
-
Equity in Earnings of Affiliates
- - - -
-
Other After Tax Income (Expense)
- - - -
-
Consolidated Net Income
739.21M 695.05M 445.18M 329.15M
Minority Interest Expense
(2.19M) (11.54M) (10.18M) (9.58M)
Net Income
741.41M 706.59M 455.36M 338.74M
Net Income Growth
+14.06% -4.70% -35.56% -25.61%
Net Margin Growth
+12.88% +12.11% +8.78% +7.57%
Extraordinaries & Discontinued Operations
- - - -
-
Discontinued Operations
- - - -
-
Net Income After Extraordinaries
741.41M 706.59M 455.36M 338.74M
Preferred Dividends
- - - -
-
Net Income Available to Common
741.41M 706.59M 455.36M 338.74M
EPS (Basic)
5.0091 4.9628 3.4642 2.8211
EPS (Basic) Growth
+18.48% -0.92% -30.20% -18.56%
Basic Shares Outstanding
148.01M 142.38M 131.45M 120.07M
EPS (Diluted)
4.9642 4.8696 3.4422 2.7848
EPS (Diluted) Growth
+18.36% -1.91% -29.31% -19.10%
Diluted Shares Outstanding
149.35M 145.10M 132.29M 121.26M
EBITDA
1.08B 896.36M 607.79M 415.91M
EBITDA Growth
-3.39% -17.34% -32.19% -31.57%
EBITDA Margin
+18.84% +15.36% +11.72% +9.30%

Snapshot

Average Recommendation HOLD Average Target Price 21.00
Number of Ratings 18 Current Quarters Estimate 0.302
FY Report Date 03 / 2026 Current Year's Estimate 0.492
Last Quarter’s Earnings -2.44 Median PE on CY Estimate N/A
Year Ago Earnings 2.78 Next Fiscal Year Estimate 1.576
Median PE on Next FY Estimate N/A

Earnings Per Share

This Quarter Next Quarter This Fiscal Next Fiscal
# of Estimates 13 13 14 13
Mean Estimate 0.30 0.60 0.49 1.58
High Estimates 1.00 0.89 2.10 2.40
Low Estimate -0.20 0.15 0.01 0.85
Coefficient of Variance 129.57 33.92 133.70 23.76

Analysts Recommendations

Current 1 Month Ago 3 Months Ago
BUY 5 6 6
OVERWEIGHT 1 1 1
HOLD 10 10 10
UNDERWEIGHT 0 0 0
SELL 2 1 1
MEAN Hold Overweight Overweight

Insider Actions for Harley-davidson Inc. - HOG

Date Name Shares Transaction Value
Feb 27, 2026 Paul J. Krause Chief Legal Officer 33,342 Grant, award or other acq pursuant to Rule 16b-3(d) 0.00
Feb 27, 2026 Paul J. Krause Chief Legal Officer 31,576 Payment of exercise price or tax liability by delivering/withholding secs incident to the receipt/exercise/vesting pursuant to Rule 16b-3 Non-derivative transaction at $20.42 per share 644,781.92
Feb 20, 2026 Jonathan Root CFO and CCO 34,883 Grant, award or other acq pursuant to Rule 16b-3(d) 0.00
Feb 20, 2026 Jonathan Root CFO and CCO 34,062 Payment of exercise price or tax liability by delivering/withholding secs incident to the receipt/exercise/vesting pursuant to Rule 16b-3 Non-derivative transaction at $20.42 per share 695,546.04
Feb 20, 2026 Tori Termaat Chief Human Resources Officer 18,000 Grant, award or other acq pursuant to Rule 16b-3(d) 0.00
Feb 20, 2026 Tori Termaat Chief Human Resources Officer 16,761 Payment of exercise price or tax liability by delivering/withholding secs incident to the receipt/exercise/vesting pursuant to Rule 16b-3 Non-derivative transaction at $20.42 per share 342,259.62
Feb 20, 2026 Glen Koval SVP Motorcycle Development 14,640 Grant, award or other acq pursuant to Rule 16b-3(d) 0.00
Feb 20, 2026 Glen Koval SVP Motorcycle Development 13,898 Payment of exercise price or tax liability by delivering/withholding secs incident to the receipt/exercise/vesting pursuant to Rule 16b-3 Non-derivative transaction at $20.42 per share 283,797.16
May 21, 2025 Allan C. Golston Director 4,302 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 0.00
May 21, 2025 Allan C. Golston Director 3,908 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 0.00
May 21, 2025 Maryrose T. Sylvester Director 21,875 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 0.00
May 21, 2025 Maryrose T. Sylvester Director N/A Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 0.00
May 21, 2025 James Duncan Farley Director 22,659 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 0.00
May 21, 2025 James Duncan Farley Director N/A Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 0.00
May 21, 2025 Troy Matthew Alstead Director 35,234 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 0.00
May 21, 2025 Troy Matthew Alstead Director N/A Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 0.00

Harley-Davidson Inc. in the News