Sports
Business of Golf
Beloved convenience store food helping college football fans tackle early kickoffs
Third-largest U.S. convenience store Casey's offers 40% off pizzas on Saturdays as breakfast pizza gains cult following among college football fans.
Bill Belichick's Nantucket seaside cottage finds buyer within days of hitting the market
Bill Belichick sold his 1,500-square-foot Codfish Park beach cottage on Nantucket featuring two bedrooms and direct beach access for $4 million.
Tennis is the stage, brands are the players: The US Open’s billion-dollar sponsorship game
The U.S. Open has evolved beyond tennis into a high-stakes marketing contest where brands create immersive activations to reach affluent global audiences.
NFL benches 'chain gang' for high-tech system
The NFL obtains Sony's new Hawk-Eye system. FOX Business' Madison Alworth with more.
Bill Belichick, girlfriend Jordon Hudson look to trademark 'Gold Digger'
Bill Belichick's 24-year-old girlfriend, through her business, filed a trademark for the term "Gold Digger" just days before UNC's season begins.
Travis Kelce's alma mater celebrates engagement to Taylor Swift with specifically priced discounted tickets
Fans of Taylor Swift, Travis Kelce and the University of Cincinnati are in luck after the school announced ticket discounts on theme with the couple's engagement announcement.
NFL announces multi-year partnership with Breitling as official timepiece of the league
Breitling became the NFL's official timepiece partner, announcing a multi-year global partnership ahead of the 2025 season, which begins Sept. 4.
Kevin O'Leary opens up about slam dunk purchase of Michael Jordan-Kobe Bryant logoman card
"Shark Tank" entrepreneur Kevin O'Leary spoke to FOX Business about purchasing the Michael Jordan-Kobe Bryant logoman autograph card for nearly $13 million.
Nike announces Caitlin Clark as its newest signature athlete
Nike Basketball announced on Monday that Indiana Fever superstar Caitlin Clark is their newest signature athlete, and that her shoe will debut in 2026.
Powerade refreshes 'It Takes More' campaign ahead of 2025 college football season
Four top college football players, including Heisman candidate Garrett Nussmeier, star in Powerade's updated marketing campaign ahead of the 2025 season.
Despite economic headwinds, live sports spending is surging and higher than pre-pandemic levels
Consumer spending on live sporting events is up 25% compared to pre-pandemic levels and benefiting surrounding restaurants and bars, a Bank of America Institute report found.
NBC nears massive MLB broadcasting deal worth nearly $600M over 3 years: report
NBC is in advanced talks for a three-year MLB media rights deal worth nearly $200 million yearly for Sunday games and postseason coverage, which includes Peacock streaming.