Toyota founder's son, helped create a global brand, dead at 97
Shoichiro Toyoda helped set up manufacturing facilities in North America, with first vehicle coming out of Freemont, California in 1984
Shoichiro Toyoda, the son of Toyota's founder, has died at 97.
Toyoda was the driving force behind the company’s expansion into international markets.
Toyoda, the company's honorary chairman, died Tuesday of heart failure, according to a Toyota Motor statement.
Shoichiro Toyoda helped direct Toyota’s transformation into a global automaker as the automaker's president, especially in the vital U.S. market.
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Shoichiro Toyoda, the son of Toyota Motor Corp founder and father of current chief executive Akio Toyoda, died on Tuesday of heart failure, the company said. He was 97. (Susumu Toshiyuki / Reuters Photos)
It has so far been a year of changes for the automaker.
Shoichiro was the father of Akio Toyoda, who recently announced he was stepping down as president and chief executive to become its chairman.
Koji Sato is set to become chief executive in April.
Shoichiro was the eldest son of Kiichiro Toyoda, who founded Toyota in 1937.
Indiana Gov. Frank O'Bannon and Toyota Chairman Shoichiro Toyoda, right, pose in front of the new Tundra full-sized pickup truck to be produced at the new plant near Princeton in southwest Indiana. ((AP Photo/Chuck Robinson, File) / AP Newsroom)
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With his brother Tatsuro, Shoichiro Toyoda helped pave the way for Toyota to set up manufacturing facilities in North America.
Shoichiro Toyoda was inducted into the U.S. Automotive Hall of Fame in 2007, honored for his achievements in cementing "Toyota’s reputation as one of the most recognized and celebrated auto manufacturers in the world."
Dr. Shoichiro Toyoda, center, then honorary chairman of Toyota with his translator Ms. Morita, left, speaks to a classroom at St. Bartholomew School Monday, April 4, 2011, in Louisville, Ky. ((AP Photo/Brian Bohannon, File) / AP Newsroom)
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| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| TM | TOYOTA MOTOR CORP. | 174.40 | +1.02 | +0.59% |
Today, "The Toyota Way," a production method that empowers each worker for quality control, is viewed as the best in the auto industry.
The Associated Press contributed to this report.