Pizza Hut launches new melty sandwich as pizza pie alternative for solo customers
Pizza Hut Melts are a handheld pizza-sandwich menu item that can feed a single person when a whole pie isn’t needed
Pizza Hut is re-entering the "handheld category" with a new menu item that resembles a pizza-like sandwich.
Pizza Hut Melts are made with two folded-over slices of thin crust, melted cheese, meat and vegetables, according to a press release the chain released Tuesday, Oct. 18.
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Four options are available for purchase now, including a Pepperoni Lover’s Melt, a Buffalo Chicken Melt, a Chicken Bacon Parmesan Melt and a Meat Lover’s Melt.
Each Pizza Hut Melt option is served with a complementary dipping sauce, such as marinara, buffalo and ranch.
The Pizza Hut Melt succeeds its handheld predecessors the P’Zone, a pizza-calzone hybrid that debuted in 2002, and the P’Zolo, a pizza-sub sandwich hybrid that debuted in 2012.
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"We like to say – pizza is for we, melts are for me because sometimes you want the delicious taste of pizza all for yourself without having to order and share an entire pie," said Lindsay Morgan, Pizza Hut’s chief marketing officer, in a statement.
"With Melts, now there's a new way to get the bold flavors of your favorite pizza – or what you might get on your favorite sandwich – just for you, whenever and wherever you want," Morgan continued.
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Participating restaurants are selling Pizza Hut Melts for $6.99, according to the chain’s press release.
Ticker | Security | Last | Change | Change % |
---|---|---|---|---|
YUM | YUM! BRANDS INC. | 134.22 | +1.34 | +1.01% |
PZZA | PAPA JOHN'S INTERNATIONAL INC. | 47.86 | +0.55 | +1.16% |
DPZ | DOMINO'S PIZZA INC. | 445.86 | +6.84 | +1.56% |
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Competing non-pizza menu items in the handheld category at major pizza chains include Papa John’s Papadia, a flatbread sandwich, and Domino’s list of sub sandwiches.